Annie & Mac for World Antibiotic Awareness Week

In November each year, WHO organises World Antibiotic Awareness Week (WAAW) to bring attention to the spread of antibiotic resistance. This year, UMC is making a small campaign kit based on our comic Annie & Mac's Adventures available to the public.

Annie & Mac for World Antibiotic Awareness Week

Antibiotics make out the cornerstone of modern medicine, but antimicrobial resistance (AMR) is threatening the efficacy of this type of medicine, and we must urgently limit its use. This year’s World Antibiotic Awareness Week runs 12–18 November.

Due to the importance of antibiotics and AMR, UMC dedicated the whole second issue of our comic book Annie & Mac’s Adventures to this topic. In this issue, the readers follow Annie and her friends on an adventure where they shrink to the size of bacteria and confront mean-spirited microbes.

The comic book looks at how antibiotics work, how antibiotic resistance spreads, and what we can do as individual patients to limit the use of antibiotics and prevent that leftover medicines end up in the environment.


The campaign

In one of the campaign images, the character Annie shares a few tips of how we can reduce the spread of AMR.

For World Antibiotic Awareness Week UMC has created a series of images, in which the characters from the comic book share important messages about antibiotics.

We encourage the public and interested organisations to browse the campaign material and use any part that they like, and link to the online version of the comic book or to any other information source they deem suitable.

You may browse and download the comic itself and the campaign material from this Dropbox Showcase folder – or indeed why not share the entire folder with your connections?

Besides making the comic and campaign material available to the public, UMC will also run the campaign in our own social media channels. You can connect to us by using the hashtag #AnnieMacAMR, or follow us on social media.


More information

The campaign material is only available in English, as we so far only have English language versions of the comic books. The comics Annie & Mac’s Adventures are aimed at readers aged 9-13. Translations into WHO languages will commence in 2019.


Alexandra Högberg

Website

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