Raising pharmacovigilance awareness on social media

During the annual #MedSafetyWeek, Uppsala Monitoring Centre teams up with medicine regulatory authorities and national pharmacovigilance centres across Europe and beyond, to launch a social media campaign that raises awareness of adverse drug reactions.

The characters from the animations in the 2018 campaign, which raised awareness of the safer use of medicines in children and during pregnancy.

Regulators rely on reporting of adverse drug reactions (ADRs) to make sure medicines on the market are acceptably safe. Unfortunately, all reporting systems suffer from under reporting. That is why UMC coordinates an annual social media campaign to raise awareness of pharmacovigilance systems among patients and the public, and promote recognition and reporting of suspected ADRs.

For one week in November, medicine regulators across the globe simultaneously share campaign materials on their social media channels, with the hashtag #MedSafetyWeek. In 2017, the campaign focused on over-the-counter medicines, while in 2018 it dealt with safe use of medicines in children and pregnancy.

Read more in Uppsala Reports

Campaign materials include eye-catching animations produced by UMC, featuring funny cartoon characters whose unfortunate misuse of medicines leads to comical calamities. The short animations are adapted for use in each participating country – with text in the local language, logo of the medicine regulatory authority and a link to the national reporting system. We also produced generic versions of the animations in English, Spanish, Portuguese and Arabic. They can be viewed on UMC’s YouTube channel.

View the animations

The next campaign will run on 25–29 November 2019. More information will be available shortly here.

How can pharmacovigilance and healthcare professionals take part in #MedSafetyWeek?

The campaign materials can be shared on your personal or professional social media channels to raise awareness of adverse drug reactions and encourage people to report. You can also encourage pharmacovigilance centres, patient organisations, and medical or pharmaceutical associations in your country to share the animations.

If you would like to take part in the next campaign, or would like to have animations from past campaigns customized for your country, please contact UMC’s communications team. In return, we ask that you share your plan for how you will use the animations, and information on your audience’s response to the campaign.

UMC's communications team is happy to answer any further questions you may have about how you could use the campaign material.

Contact UMC’s communications team

Read about our other patient-focused materials

Last modified on: September 16, 2019